While other media are struggling to maintain effectiveness, the distraction free environment and strength of the box office is a leading reason why more and more businesses are investing in cinema advertising. The captive cinema audience doesn’t multi-task, setting this advertising strategy apart, as 92% of people are doing something else while watching TV. Movie showtimes data provided by Webedia Entertainment and is subject to change. Please contact the theater for more information. The immersive environment provided by cinema creates more attentiveness to pre-movie messages due to heightened anticipation and an interruption-free experience. Cinema Studio Park 123 Ionia SW, Grand Rapids MI 49503 (616) 530-7469 0 movie playing at this theater today, March 13 Sort by Online showtimes not available for this theater at this time. In today’s complex media climate, people are consuming video differently. People not only see your ad at the movie theater, they remember it. Because of their mood, the forty-foot screen and engaging and entertaining preshow before the movie starts, cinema boosts very high ad recall… 59%. The mindset of the moviegoer is receptive, responsive, engaged and happy.
They create a lasting memory that your brand gets to tap into. Thomas Edison constructed the worlds first film production studio behind his West Orange, New Jersey, laboratory in 1893.
Movie theater advertising is becoming an essential part of the media mix.
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