“This policy affects any and all Universal movies per se, goes into effect today and as our theaters reopen, and is not some hollow or ill-considered threat,” he continued. Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East,” Aron wrote. “It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice. In a strongly worded letter to Universal Filmed Entertainment Group chairman Donna Langley, AMC Theatres chairman and-CEO Adam Aron said Shell’s comments were unacceptable. “As soon as theaters reopen, we expect to release movies on both formats.”
“The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD,” Shell told The Wall Street Journal, which first reported the numbers. Universal sent the animated family film straight to PVOD amid the ongoing pandemic and widespread theater closures.
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